There are several factors that determine what makes an effective website:

  • Keyword Useage and Density
  • User Experience
  • Navigation
  • Content
  • Links
  • Photo and Video Optimization
  • Social Media Integration
  • Responsive Design
  • Mobile Viewing and Functioning

Each of these looks easy but actually takes years of experience to have the best result.

It is like the difference between a short order cook in a diner and a master chef. Each one, while using the same food items, ends up with an entirely different result. Why? Because of their training, knowing how to combine the items, and their tools of the trade. It is much the same with website optimization.