What is Reputation Management and why is it crucial for YOUR business?

If you do not have this under control, you will lose sales. Period.

Have you ever had someone post something negative about you or your business online only to find that it is impossible to get it removed? This is not only frustrating, but can be very damaging to your business’ reputation.

Even if you are not currently marketing online, you can still be adversely affected, even if you are already spending a lot of money on offline advertising like print, billboards, radio, or TV.

Here’s why:

  • Your potential customers won’t remember your advertised phone number or address
  • They will search online for your business name and reputation
  • They will look for and read any reviews posted
  • They will make a buying decision based on what they find online, not your offline advertising (which will be a distant memory by now no matter how compelling it was originally)
  • People will buy from whom they trust (if you don’t have any good reviews they will buy from the business with the higher star ranking)

Would you buy from someone that has negative reviews posted online??

Google has made some extensive changes to the way they show and rank businesses in search results in the past year. Business reputation is now shown in local searches and in some pay-per-click (PPC) results.

Studies show that on average people will read 6 to 10 reviews before they make a buying decision (82% will do an online search about any business before they decide to make a purchase).

This is because of the trust factor; people no longer believe in the advertising alone as they have been duped by numerous products and services in the past.

  • To stay current with today’s market you must maintain a positive reputation online in order to grow your business.
  • This requires constant searching, researching and content management.
  • Doing this takes time away from managing your business and spending time with your family.
  • Let us worry about your business reputation instead and get back to what to do best.

Give us a call today and find out how we can help you with your reputation managing and start building your 5 star ranking today!