Advertising shouldn’t feel like a trip to a casino!

Your blood pressure shouldn’t rise and you need not be wiping the sweat off of your brow!

However, for most people, this is sadly the case.  They decide to give Pay-Per-Click (PPC) advertising a try, purchase the keywords and then cross their fingers and hope for the best results.

Now in case you’re wondering what PPC is, here is a simple explanation: it’s a paid way to place ads and advertise online, however, you only pay when someone actually clicks on your ad.

What are the benefits of PPC?

  • Get instant traffic to your site
  • Traffic starts flowing in once ads go live
  • Gets immediate results! (no waiting for SEO results to increase site ranking)
  • Measurable results that can be easily tracked
    • Provides real time data on campaign performance
    • Easy way to make changes to obtain optimal results

 What are the benefits of tracking and testing? You can:

  • Instantly evaluate which keywords are performing well and which need to be dropped
  • Manage your budget and only spend on the words that make you money and only up to set limits
  • Target local customers that are actively looking for your business
    • find them when they are in buying mode
    • present them an immediate solution

Can I do it myself?

PPC marketing is an extremely effective tool if you know how to use it correctly.  However, it is also possible to throw away a lot of money unnecessarily using PPC advertising if you don’t know what you’re doing!

The goal is to get in front of people looking to buy whatever it is that you are offering. This is not as easy as it might sound as there are a lot of moving parts responsible for achieving this.

Here are the three most common mistakes:

  • People often send targeted traffic to their blog or website expecting the product or service to sell itself
  • There is no targeted sales page to feature the product or service
  • They fail to establish a relationship with non-buyers so that sales can be made in the future

Leave the guesswork behind!

Instead of taking time away from your day to day business responsibilities and trying to figure this out on your own, let the experts efficiently maximize your budget dollar.

We will:

  • Do the required keyword research
  • Outline and implement a strategic bidding strategy
  • Write compelling ad copy that will get the click
  • Manage the keyword success rate
  • Build your “fan club” as well as your sales simultaneously
  • Show you how to turn more no’s into yes

So give us a call today to find out how we can successfully manage your business’ PPC campaign and increase revenue for your business quickly.